Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
The ways to enjoy Absolut Vodka Original are almost as many as the number of times it is distilled - countless. Bring your friends or bring yourself. Mix with many or keep it neat. Add soda water, lime juice and a couple of lime slices to serve yourself the perfect Absolut Vodka Soda or pick any of the drinks below. This is One Superb Vodka.